Sunday, February 28, 2010
Saturday, February 27, 2010
Blogs Essential for Church Marketing Plan
Blogs are becoming a very popular form of interactive, digital communication by internet users and hence have an important part to play for church marketing personnel. 'Blog' is the commonly used abbreviation for 'Weblog'.
Content may be brief or extensive. Blogs are used to allow interaction between the website's administrator/s and the website's visitors.
Churches could benefit considerably through the effective use of Blogs. These are ideal avenues to promote your church / parish and the various messages you wish to place in the public or private domain.
These days so many people wish to be valued through their involvement and feedback - blogs are one highly regarded avenue for them to achieve this.
Blog Posts
The website's / blog's administrators write a Blog Post (comment, information, news, challenge etc.) and publish this to their website's blog page. Blog Posts may also include photos, videos, audios and other graphic presentations.
The visitor to your website's blog page would then have the option to comment on your blog post's content.
Blog Posts may be of any length and literary style depending on the target audience. However, in most cases, brevity is the norm in these days of mass communication overload. Think newspaper article lengths for most blog posts. As a general guide I work on 200-300 words per blog post.
You need to make sure that the administrator has the option to accept or reject all comments posted in response to the blog post. If the blog post is available to the public, you need to be prepared to receive all sorts of comments, including spam (mainly advertising links). Unsuitable comments would then be deleted.
Church Marketers could use blogs in two primary ways:
• Parish website Blog
• External Blog sites, which you would point (link) back to your parish website.
Church Marketing Blogs are discussed in detail in the Church Marketing Manual for the Digital Age (2nd ed) 2010 by Bryan Foster.
Due to the enormous growth and interest in blogs, the church marketing personnel need to avail themselves of this unique form of internet church marketing.
80% More Pages in New 3rd Edition of School Marketing Manual
80% More Pages in New 3rd Edition of School Marketing Manual
Friday, February 26, 2010
Making an Index in Word 2007 Solution to Heavy Editing
When using a large document with over 50 000 words, heavy editing of the text and Index caused a problem with the Index.
I tried to eliminate various topics and page numbers from the Index, however when I either updated the Index or added more topics to the Index, all the topics which I thought I had eliminated reappeared.
I realize that there is a way to delete specific topics laboriously from each page from the Index ( see Windows , http://office.microsoft.com/en-us/word/HP012264991033.aspx#4 ) but this is quite involved and beyond most writers scope when dealing with major editing.
To solve the problem of the reader not having to see these old unwanted topics in the Index, all I did was delete from the Index the unwanted topics and / or page numbers and save the doc as is. Careful not to update or add to the Index! When it was published these unwanted details didn't appear in the Index. True they were still there in the background unseen, but weren't visible to the reader, hence causing no confusion.
The text to which I refer is the School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.
Solving the problem of the reader having to see all the old unwanted Index topics and / or numbers, save time by not laboriously deleting individual topics and / or pages from the Index, as per Windows suggestions above, just delete from the Index and save the doc – but don't update the Index at the final stage – suggests Bryan Foster.
Thursday, February 25, 2010
Sunday, February 21, 2010
Saturday, February 20, 2010
Thursday, February 11, 2010
Wednesday, February 10, 2010
Monday, February 8, 2010
Friday, February 5, 2010
Instruction Manual for Church Marketing
A church marketing instruction manual is an essential resource for the church marketing personnel.
It is necessary to have a written guide show:
- what you need to know and what is available
- why it is suggested you do something - whether it is building essential relationships, using the traditional and contemporary media, or using various other marketing resources
- how to do all this, often takes the stress and anxiety out of developing a successful marketing plan.
A successful instruction manual will include step-by-step instructions throughout. It will explain in detail the what, why and most importantly the how. It will be divided into simple to read, simple to follow and simple to implement strategies.
The e-book Church Marketing Manual for the Digital Age (2nd ed) (2010) by Bryan Foster was published this week. This instruction manual is written in an easy to read, summarized points format. No waffling here. Get straight down to what you will need to know straight away from an author with considerable experience marketing within the Church.
This e-book is a further development of the first edition Church Parish Marketing: Easy to Use Guide to Market the Church Parish Deanery (2009) by Bryan Foster. It has a 50% increase in information. A significant aspect is the 80+ pages devoted to 'Internet Applications' to church marketing. The 300+ pages in the e-book include 130+ live weblinks and 60+ pages of internet screenshots to assist with appreciating the instructions given.
This manual is based on almost 20 years of marketing within the Church by the author Bryan Foster. This experience includes senior school and church roles, such as: school principal and marketing manager, deanery and parish pastoral council chair and parents and friends association chair. Further details may be found at the CPM website.
Church marketing personnel need access to an easy to read and implement church marketing instruction manual – by Bryan Foster.
Wednesday, February 3, 2010
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