Instruction Manual for Church Marketing

A church marketing instruction manual is an essential resource for the church marketing personnel.

It is necessary to have a written guide show:

• what you need to know and what is available
  
• why it is suggested you do something - whether it is building essential relationships, using the traditional and contemporary media, or using various other marketing resources
  
• how to do all this, often takes the stress and anxiety out of developing a successful marketing plan.
  

A successful instruction manual will include step-by-step instructions throughout. It will explain in detail the what, why and most importantly the how. It will be divided into simple to read, simple to follow and simple to implement strategies.

The e-book Church Marketing Manual for the Digital Age (2^nd ed) (2010) by Bryan Foster was published this week. This instruction manual is written in an easy to read, summarized points format. No waffling here. Get straight down to what you will need to know straight away from an author with considerable experience marketing within the Church.

This e-book is a further development of the first edition Church Parish Marketing: Easy to Use Guide to Market the Church Parish Deanery (2009) by Bryan Foster. It has a 50% increase in information. A significant aspect is the 80+ pages devoted to 'Internet Applications' to church marketing. The 300+ pages in the e-book include 130+ live weblinks and 60+ pages of internet screenshots to assist with appreciating the instructions given.

This manual is based on almost 20 years of marketing within the Church by the author Bryan Foster. This experience includes senior school and church roles, such as: school principal and marketing manager, deanery and parish pastoral council chair and parents and friends association chair. Further details may be found at the CPM website.

Church marketing personnel need access to an easy to read and implement church marketing instruction manual – by Bryan Foster.