For this to occur you first need a good appreciation of:
- what a plan is
- what strategy options there are
- how to develop and implement strategies
- how to evaluate and learn from your experiences and expenses.
It is necessary to have guidelines to show:
- what you need to know and what is available
- why it is suggested you do something - whether it is building essential relationships, using the traditional and contemporary media, or using various other marketing resources
- how to do all this, often takes the stress and anxiety out of developing a successful marketing plan.
Sample Church Marketing Plan
Each Church Marketing Plan should be based on 7 Key Strategies:
1. Define what you have to offer
2. Define your target group
3. Budget
4. Personnel and Talents
5. Develop Marketing Aims and Objectives
6. Marketing Strategies
7. Evaluation
Church Marketing Manual for the Digital Age (2nd ed), 2010 - Unique Resource
The over 329 A4 pages are easily downloaded from this site. The 80+ pages on Internet Applications for those marketing the church, along with over 60 internet screenshots + over 130 weblinks, help make this not only easily readable but also a pleasure to view in colour, enjoyable and motivating.
The 10+ 'Contents' pages are detailed down to the smallest subsection of each section within each chapter. There are nearly 5 pages of 'Index' words in 9 point font. See above for downloads of each of these.
Topics cover the essential areas from both the contemporary and traditional forms of marketing as these apply to churches and parishes. From the time honoured 'word of mouth' through to the internet and the vast array of its offerings, all add up to lessening the angst and the challenge which is church marketing in the digital age.
The 10+ 'Contents' pages are detailed down to the smallest subsection of each section within each chapter. There are nearly 5 pages of 'Index' words in 9 point font. See above for downloads of each of these.
Topics cover the essential areas from both the contemporary and traditional forms of marketing as these apply to churches and parishes. From the time honoured 'word of mouth' through to the internet and the vast array of its offerings, all add up to lessening the angst and the challenge which is church marketing in the digital age.
A successful instruction manual will include step-by-step instructions throughout. It will explain in detail the what, why and most importantly the how. It will be divided into simple to read, simple to follow and simple to implement strategies.
The e-book contains no waffling here. Get straight down to what you will need to know straight away from an author with considerable experience marketing within the Church.
This e-book is a further development of the first edition Church Parish Marketing: Easy to Use Guide to Market the Church Parish Deanery (2009) by Bryan Foster.
This manual is based on 20 years of marketing within the Church by the author Bryan Foster. This experience includes senior school and church roles, such as: school principal and marketing manager, deanery and parish pastoral council chair and parents and friends association chair. Further details may be found at the CPM website.
The 'Church Marketing Plan' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed) and School Marketing Manual for the Digital Age (3rd ed) 2011, with copyright being retained by SMAPL.
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