Strategies for Church Marketing and School Marketing in the Digital Age by Bryan Foster.
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Monday, August 15, 2016
Commercial Church Newspapers
The commercial church newspaper is a necessity in today's secular world. For a more balanced view of everyday issues a commercially produced church newspaper allows for the Church to present its teachings and arguments to a more and more secularized world, to a much larger audience.
The Catholic Weekly and The Catholic Leader are two highly respected commercial church newspapers which by their very nature offer another side to an often one-sided report in the secular media.
Both papers have a strong internet presence, as well as being available in print, usually through churches or though a growing number of newsagencies. Both these papers have a long standing presence within the national church.
The newspapers are interestingly presented and cover a diverse range of topics. Topics which should be of interest to a large readership. The internet option opens the door to a contemporary audience, not just by age but by IT interest levels.
The editors need to continually be aware of this younger and IT savvy option and make sure that stories are relevant to this demographic.
Bryan Foster recently had a story about his 'Church Marketing Manual for the Digital Age (2nd ed) 2010, and its impact on a local church, written in The Catholic Leader newspaper.
The place and necessity for commercial church newspapers which is growing within our ever increasing secular societies was written by Bryan Foster. (Written 18 May, 2010.)
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